Just Jam 200ml Shortfill E-Liquids

Description - Just Jam 200ml Shortfill E-Liquids

Just Jam has been crafting jam-inspired e-liquids since 2016, building a reputation as one of the UK's most precise dessert vape brands. The 200ml shortfill range captures everything that made the brand famous: authentic, true-to-life jam and baked-good profiles with genuine depth. Mixed at an 80VG/20PG ratio, these liquids are built for sub-ohm tanks and direct-to-lung (DTL) devices, where the thicker base can be vaporised properly and the flavours fully expressed. The award-winning heritage and near-decade of refinement show in every bottle.

Across the range, the vaping experience follows a consistent character: dense, smooth vapour on the inhale, warm and layered flavour development through the draw, and a clean, sweet exhale that doesn't linger into harshness. Whether you're reaching for the pure simplicity of Original or Raspberry, the baked comfort of Doughnut, Toast, or Scone, or the fruit-forward extensions like Apricot Crumble and Blueberry, these profiles are built to hold up across long vaping sessions. Dessert vapers, former smokers who gravitate toward sweet all-day profiles, and experienced vapers hunting for a reliable, satisfying juice all find something to return to here.

The 200ml format makes particular sense for vapers who already know their preferred flavour. Buying at this volume reduces the frequency of reorders and gives significantly better value per ml than smaller shortfill sizes. Each bottle is supplied at 0mg nicotine in a 250ml bottle, with 50ml of space left deliberately to accommodate nic shots. Adding 4 x 18mg nic shots produces approximately 240ml of finished e-liquid at around 3mg nicotine strength. Browse our nic shots collection if you need to stock up before you mix.

Flavour Profiles

All ten flavours listed below are available in the Just Jam 200ml shortfill format.

Just Jam Original

• Inhale: Rich, true-to-life strawberry jam

• Exhale: Sweet, jammy, clean finish

• Style: Classic dessert / preserve

• Sweetness: Strong

• Cooling: None

• Overall: The one that started it all. As close to strawberry jam from the jar as a vape juice gets, with an 80VG blend that carries the sweetness exactly as intended.

Just Jam Raspberry

• Inhale: Ripe, tangy raspberry jam

• Exhale: Pure fruity sweetness, no artificial edge

• Style: Fruit preserve

• Sweetness: Medium-strong

• Cooling: None

• Overall: A spotlight flavour in its own right. Sharp and satisfying, this isn't just a variation on Original, it's a distinct and complete profile built around ripe raspberry preserve.

Just Jam Raspberry Doughnut

• Inhale: Soft, sugared doughnut dough

• Exhale: Raspberry jam centre with a light bakery sweetness

• Style: Bakery dessert

• Sweetness: Strong

• Cooling: None

• Overall: Rich and indulgent. The bakery base gives the raspberry jam context and warmth, making this ideal for vapers who want a full baked-good experience rather than a straight fruit hit.

Just Jam Strawberry Doughnut

• Inhale: Classic strawberry jam with a warm dough base

• Exhale: Sweet, sugary, pillowy finish

• Style: Bakery dessert

• Sweetness: Strong

• Cooling: None

• Overall: The original doughnut format from Just Jam. Reliably satisfying, consistently sweet, and a strong all-day candidate for dessert vapers who want something familiar and full.

Just Jam On Toast

• Inhale: Toasted bread with a light butter note

• Exhale: Strawberry jam on warm toast, smooth and sweet

• Style: Comfort dessert

• Sweetness: Medium

• Cooling: None

• Overall: Warm and comforting, with a more complex profile than pure jam alone. The subtle savoury bread note provides contrast that keeps the sweetness from becoming one-dimensional.

Just Jam On Scones

• Inhale: Freshly baked scone with Devon cream

• Exhale: Raspberry jam and cream, full and rounded

• Style: British dessert / cream tea

• Sweetness: Medium-strong

• Cooling: None

• Overall: Winner of Best Dessert at Vaper Expo 2017. The most layered profile in the range, combining baked dough, clotted cream, and raspberry jam in a way that rewards slower, longer draws.

Just Jam Apricot Sorbet

• Inhale: Smooth apricot with a light sorbet chill

• Exhale: Sweet, creamy apricot finish

• Style: Fruit dessert

• Sweetness: Medium

• Cooling: Mild

• Overall: The most refreshing entry in the range, sitting comfortably between fruit vape and dessert vape. The mild cooling lifts the apricot without overwhelming it. A solid option if you want lighter sweetness alongside the richer profiles.

Just Jam Apricot Peach

• Inhale: Rich ripe apricot blended with smooth peach

• Exhale: Clean, fruity sweetness with depth

• Style: Fruit preserve

• Sweetness: Medium-strong

• Cooling: None

• Overall: A well-balanced fruit duo. The apricot and peach complement each other without either disappearing into the background, producing a smooth and full profile from first draw to last.

Just Jam Apricot Crumble

• Inhale: Warm crumble topping with a rich apricot base

• Exhale: Toasty, buttery sweetness with fruity depth

• Style: Baked fruit dessert

• Sweetness: Strong

• Cooling: None

• Overall: The most dessert-forward of the apricot trio. The crumble topping adds warmth and texture contrast that the sorbet and peach variants don't carry. Genuinely comforting for long sessions.

Just Jam Blueberry

• Inhale: Pressed blueberry with the signature Just Jam jam-like quality

• Exhale: Clean, ripe berry sweetness

• Style: Fruit preserve

• Sweetness: Medium

• Cooling: None

• Overall: Simple and precise. For vapers who want a pure berry preserve profile without baked additions, this delivers the Just Jam accuracy in a clean, fruit-forward format.

Browse all flavours and sizes in our Just Jam collection.

What is a Shortfill? How to Use Your 200ml Bottle

A shortfill is an e-liquid supplied at 0mg nicotine in a bottle larger than its fill volume. The format exists because UK TPD regulations restrict nicotine-containing e-liquid to 10ml bottles. By selling at 0mg in a larger bottle, brands can offer bigger quantities legally, with the buyer adding nicotine separately via nic shots. The Just Jam 200ml shortfill comes in a 250ml bottle, with the 50ml of headspace left deliberately to accommodate those additions.

Here's how to mix your bottle:

1. Purchase your Just Jam 200ml shortfill (0mg, supplied in a 250ml bottle).

2. Add 4 x 18mg nic shots to the bottle.

3. Replace the cap, shake thoroughly, and leave to steep for 5-10 minutes.

4. The result is approximately 240ml of finished e-liquid at around 3mg nicotine strength.

The 80VG base pairs best with a 100VG or 70VG nic shot to maintain the high-VG ratio that sub-ohm vaping requires. A 50/50 nic shot will thin the blend and reduce vapour density. Browse our nic shots collection to find the right match for your setup.

Why Choose Just Jam 200ml Shortfills

Just Jam has been producing precisely crafted jam and dessert e-liquids since 2016, and the 200ml shortfill format represents the most cost-effective way to vape this range consistently. The 80VG blend delivers the dense vapour and full flavour expression these profiles are built for, but it requires a device that can handle a thicker liquid properly.

• Best compatible with: sub-ohm tanks and DTL (direct-to-lung) devices

• 80VG blend produces dense, smooth vapour with strong flavour carry

• Genuine jam and bakery flavour accuracy, refined over nearly a decade

• Award-winning range: Best Dessert, Vaper Expo 2017

• Excellent value at 200ml per bottle compared to smaller shortfill formats

• 0mg base with room for nic shots to suit your preferred strength

• Ten distinct flavour profiles covering pure jam, bakery, and fruit-dessert styles

• Strong all-day vape credentials across the entire range

If you use a pod kit or prefer an MTL (mouth-to-lung) draw, the Just Jam 10ml nic salt range is the better fit. Nic salts use a 50/50 ratio suited to lower-powered devices and deliver a smoother throat hit at higher nicotine concentrations.

VG/PG Ratio

Just Jam 200ml shortfills are mixed at an 80VG/20PG ratio. VG (vegetable glycerine) is the thicker carrier that produces vapour volume and carries sweetness well. At 80VG, these liquids are too thick for most low-powered pod kits and MTL tanks, where narrow coils and restricted airflow cannot vaporise the liquid efficiently, resulting in poor flavour and potential dry hits.

These shortfills are designed for sub-ohm tanks and direct-to-lung devices running at appropriate wattage. At that power level, the VG base produces the thick, smooth clouds and full flavour delivery the Just Jam profiles are built around. If you vape on a pod system at lower wattage, the Just Jam nic salt 10ml options use a 50/50 ratio that suits that hardware exactly. Browse our full range of sub-ohm tanks if you need compatible hardware.

Bottle Size and Nicotine Strengths

• Bottle size: 200ml e-liquid supplied in a 250ml shortfill bottle

• Nicotine strength at purchase: 0mg (TPD-compliant, UK-legal)

• Finished strength after nic shots: Approximately 3mg with 4 x 18mg nic shots added

• Ready to vape at 0mg or customise your nicotine level by adding nic shots

• Designed for sub-ohm tanks and DTL devices

• All bottles are TPD-compliant and sold legally in the UK

Specifications

• Bottle size: 200ml in a 250ml shortfill bottle

• VG/PG ratio: 80VG / 20PG

• Nicotine: 0mg (add nic shots separately)

• TPD compliant: Yes

• Cap: Childproof with tamper-evident seal

• Suitable for: Sub-ohm tanks and DTL (direct-to-lung) vaping

• Made in: UK

• Brand established: 2016

Perfect For Vapers Who...

• Love rich, authentic jam, baked-good and fruit-dessert flavours

• Vape on sub-ohm tanks or DTL devices

• Want a full 200ml of their preferred flavour in a single purchase

• Prefer a 0mg base they can customise with nic shots to their own strength

• Enjoy all-day dessert vaping without flavour fatigue

• Are looking for a proven UK brand with a serious track record in dessert e-liquids

Shop the full Just Jam 200ml shortfill range and add your nic shots at checkout. Browse all shortfills if you want to explore other brands and formats alongside this range.